What If
February 08, 2002
What if I were to put banner ads all over my webpage?
– 12 visitors per day (average) x 30 days x 12 months = 4320 hits per year
– Average click through percentage is about 1~2%, so 4320 x 0.015 (average of 1 and 2%) = 65 click throughs (rounded up)
– 65 click throughts at $0.25 per click = 65 x 0.25 = $16.25 revenue
– $16.25 less personal tax rate of… 26%? (About there I think) = $16.25 - (0.26)x(16.25) = $12.01 (rounded up).
Assumptions: Every 100 times you see a banner, you will hit it once. You will keep visiting at the average rate as before (that is, the banner ads won’t annoy you so much you will stop visiting). I am immoral and evil. I desperately need an additional 7 days worth of coffee.
Conclusion: If I were to subject all my lovely visitors to the worst of the worst in banner ads for one year, I would have enough to buy coffee for 7 days ($1.66 per cup).
